Creativity and productivity are inseparable aspects of the creative process, but they are also polar opposites. While creativity allows you to produce high-level concepts, productivity is what turns those ideas into real-world results. Productivity helps you to put your ideas into action and make them sustainable. Creativity and productivity are important if you want to make your ideas become a reality.
Creative Productivity is The Value of Creative Work
When considering creative productivity, we must understand that there are two important variables at play: quality and quantity. The higher the number of ideas produced, the greater the likelihood of producing great work. In addition to assessing how many ideas you produce each day, you should consider your productivity level and determine which areas of your work need improvement.
The value of creative work is often difficult to quantify – a single five-minute piece of work could be worth priceless, while an entire career might have very little value at all. Nevertheless, productivity is an issue that many creative professionals are concerned about. The common approach to measuring creativity productivity is to separate creative work from administrative tasks.
It’s Hard to Measure
The problem with measuring productivity and creativity is that it’s very difficult to determine how well it’s actually working. While the hours of work an individual puts into a project may give a sense of productivity, they say nothing about its actual results. This can lead to wrong incentives and management decisions.
In order to determine how much of a particular thing someone is producing, they must set a baseline for productivity. For example, if they are working on a blog post, they might estimate the time they spend on it. In contrast, a developer might fix ten bugs today. These ten bugs may not have a material impact on the business or product.
Since creativity is a multifaceted quality, it is hard to measure it uniformly. Hence, researchers have created multiple methods to measure creativity.
Productivity is an important business goal, but creativity is not as easily quantified. It cannot be measured in hours worked, but it can be measured in impact on the business and employee. For example, if an employee is in the “flow state” of creative work, he may lose track of time and not worry about meeting deadlines.
Although creativity is not easily quantifiable, it is very important for the success of an organization. It is a process of synthesising information and making connections. This process can be encouraged by working on a project. In addition, you can cross-pollinate ideas with your team by letting your imagination run wild. It’s also important to let your creativity flow unhindered; you may get your best ideas in the shower.
Emotional factors affect creative cognition, which is important in the development of ideas and innovative solutions. Research on creativity and emotion has shown that our everyday emotional states influence the way we evaluate ideas and decisions, and these affect our creativity. For instance, when we are in a positive emotional state, we are more likely to generate creative ideas. In contrast, when we are in a negative emotional state, we are more likely to produce uncreative ideas, and we tend to judge our own creative abilities less highly.
Similarly, people who are good at facilitating positive emotions at work are more creative. They recognize that a good mood can give them the energy they need to work through a difficult situation. This makes them better able to collaborate with others and make snap decisions.