How to Plan Your Local SEO Strategy
One of the most important aspects of local SEO is creating a plan to increase the number of visitors to your website. However, a local SEO plan can only be effective if you know how many visitors you currently have to your site. The first step is to determine how many visitors your website receives per day. Not all pages will rank higher than others, and each page’s SEO performance will differ depending on the keywords used, metadata, and content quality and backlinks. Hence, a thorough analysis of your website’s current ranking will help you identify your best performing pages and optimize them accordingly.
Using a Local SEO Tool
Using a local SEO tool to plan the best way to optimize your listings can help you drive more traffic to your website and generate more leads and sales. A tool can also help you discover new listings and manage your citations. Many of these tools will even allow you to schedule new posts to boost your local search rankings. For example, you can use a tool like Publer to optimize your Google My Business profile. Google My Business is a free service from Google that can help you manage your online presence. Creating a GMB profile is a great way to boost local search rankings and get more exposure for your business.
When it comes to local SEO, you need to focus on making your content unique and relevant. Use a conversational writing style and make sure your content is easy to digest. Your content should contain relevant headlines, short paragraphs, and bulleted lists. Your content must also match the intent of your visitors.
Creating a Mobile-Friendly Website
A mobile-friendly website is a necessity for local businesses. In fact, mobile devices account for 64% of searches. In addition, the majority of viable consumers own smartphones. This means that businesses must optimize their websites for mobile devices to increase their search visibility and user experience.
Google has a tool for this, called Google Search Console, that will test the mobile-friendly aspects of your site. The tool will provide you with separate categories for desktop and mobile users, as well as display any crawling issues on your site. This can help you identify the best strategy for optimizing your mobile site.
Another mobile-friendly SEO tip is to create content for mobile devices. Unlike traditional content, mobile content will have fewer characters, meaning that users can scroll quickly and easily. Also, the content should be written in a way that makes it easy for readers to navigate. This can be achieved by using short paragraphs, and making titles and meta descriptions concise. Another option is to create a separate mobile website that works parallel to the main site. Typically, this will be an “m” subdomain.
Using Schema Markup
Using schema markup for your local SEO strategy can increase your website’s visibility and boost your search engine rankings. The markup is a powerful way to give Google structured data about your business, such as prices and availability. Ashley Cummings, an expert in schema markup, says that using schema on your website will give your business more SERP real estate.
Schema markups can be very beneficial for many different industries. For example, most consumers read reviews before visiting a local business, and you can use schema markups to include reviews directly on the SERP. Additionally, if you have a Q&A page or FAQ page on your website, schema markups can be used to insert those on search results.
When implementing schema markup into your local SEO strategy, you’ll improve your visibility and increase click-through rate. The implementation of this feature increases your website’s relevance and proximity signals, which in turn boosts brand awareness. It’s an underrated marketing trick that will help you dominate mobile SERP real estate!
The process of generating local SEO citations is one of the most essential steps in executing a successful local SEO strategy. Citations validate the accuracy of a business’s information on the web. This can help prevent mistakes that can harm local SEO efforts. When building citations, ensure that all your information is accurate and consistent. It is also important to use the same address across the board, rather than putting the city in front of the business’s name.
Firstly, make sure that your NAP citation profile is as complete and consistent as possible. This means that all NAP variations must be updated and any inconsistent citations removed. It is also critical to include at least one perfect and complete citation, including Tier 2 sites.
Citations are essential for local SEO and can be structured or unstructured. Structured citations are those that follow a standard format. These include business listings, service pages, and social profiles. Industry-specific directories like TripAdvisor and Yelp are great sources of local business information. Unstructured citations are less common, but can have a significant impact on local SEO.